Let’s be real. If you’re an Irish business owner Googling “help running my business”, you’ll likely find two things:
A Virtual Assistant
A business coach encouraging you to breathe through the chaos
Neither of those will solve what’s actually happening behind the scenes.
Because when your revenue is growing, but your days are spent chasing tasks, re-explaining things to your team, and duct-taping systems together, what you actually need is operational support.
That’s where an Online Business Manager comes in.
And here in Ireland, most people don’t even know the role exists.
What Is an Online Business Manager?
An Online Business Manager (OBM) is your second-in-command.
They handle the backend of your business — operations, team, systems, and projects — so you don’t have to.
Unlike a coach who gives advice, or a VA who executes tasks, an OBM builds structure.
They come in, assess what’s broken, and create a plan that makes your business run like a business.
An OBM is the one who says:
“I see what’s falling through the cracks — and I’m going to fix it.”
What Does an OBM Actually Do?
Here’s what an Online Business Manager handles:
Delegation that doesn’t boomerang back to you
Launches that don’t rely on last-minute panic
Systems that actually talk to each other
Team management with real direction and follow-through
Project tracking that lives somewhere other than your brain
In short: they turn messy operations into measurable outcomes.
And they do it without needing you to be involved in every tiny decision.
OBM vs VA — What’s the Difference?
Many Irish business owners assume they just need a VA.
But what they actually need is someone to run the team, not just help with tasks.
Here’s the difference:
| Virtual Assistant | Online Business Manager |
|---|---|
| Takes direction | Gives direction |
| Completes tasks | Manages people and projects |
| Follows SOPs | Creates SOPs |
| Supports the work | Owns the backend of the business |
Still not sure what kind of support you need?
That’s exactly why I offer the Ops Review.
The Starting Point: The Ops Review
The Ops Review is a one-time deep dive into your business backend.
We figure out:
What’s broken
What’s wasting time
What’s costing you money
And what needs to be prioritised
You walk away with a clear, 90-day roadmap that tells you exactly what to do (and what to stop doing).
If you’re overwhelmed, this is where we start.
Next Step: Done-for-You Systems Build
Once we’ve mapped out what’s not working, the next step (for many clients) is getting the right systems in place.
That’s where the Done-for-You Systems Build comes in.
I take your messy tech stack and turn it into a streamlined system using Go High Level.
In 20 hours, we’ll build:
Workflows
Automations
Emails
Integrations
Logic that actually makes sense
Because tools don’t fix problems — systems do.
Ongoing Support: OBM Retainer
If you’re past the point of fixing things piecemeal and need someone to fully own the backend, we talk retainer.
The OBM Retainer is for business owners who want:
Their team managed
Their projects tracked
Their systems working
Their operations handled
You lead the business.
I’ll make sure it runs.
Why You’ve Never Heard of an OBM (Until Now)
In Ireland, “Online Business Manager” isn’t a title you’ll find in many job listings.
But it should be.
If you’ve searched things like:
“Help running my business Ireland”
“Do I need a VA or OBM?”
“Operations support Ireland”
“Online Business Manager Ireland”
“Who can manage my team?”
Then you’re already looking for this kind of support — you just didn’t know what it was called.
Now you do.
Final Thoughts
If your business is growing but the backend’s a mess — you don’t need more hustle.
You need an OBM.
Start with the Ops Review.
Let’s get the chaos out of your systems, get your team working like a team, and make sure every moving piece is actually moving you forward.
Because doing it all yourself isn’t sustainable.
But having the right support is.
