About Mandie Wheeler, business operations and technology consultant
I build the systems that take business owners out of the middle of everything.
I'm Mandie Wheeler, founder of Optimal Operations. I work with business owners in Ireland, the UK and the USA who are brilliant at what they do and tired of holding the whole business together by hand.
Where I've come from
I've been running businesses since I was 19. Some worked, and some spectacularly didn't. The ones that worked had systems. The ones that failed ran on hope and hustle.
I spent years managing everything from franchises to remote teams, and the pattern was always the same. Capable business owners were drowning in the day-to-day, with too many tools, too many manual jobs and everything depending on them being there.
So that's what I fix now. I don't work on your mindset or your motivation. I work on the way your business actually runs, because most business problems are really systems problems in disguise.
What I do now
I build the backend of your business so it runs without you being the centre of everything. That means process reviews, CRM builds in GoHighLevel and Airtable, automations that do the follow-ups for you, and AI built into the way your team already works. Then, if you want me to, I stay on and look after it as the business grows.
I completed my Online Business Manager certification, and I've spent years doing the job before and since, so I come at every build from the operations side first and the technology second.
I build it, not just advise on it.
I also deliver Digital for Business consultations for Local Enterprise Office clients and I'm a mentor with Network Ireland Cork.
How I'm wired
My Kolbe score is 8 7 1 4, and it shows up in everything I build.
Fact Finder 8
I ask all the questions upfront so we don't hit surprises later. I want to understand your goals, your processes and your team before anything changes.
Follow Thru 7
I love turning scattered processes into systems that actually work, so your team knows exactly what to do and when.
Quick Start 1
I'm not the throw-everything-at-the-wall type. I use proven methods, so your operations stay steady while we grow.
Implementor 4
I can build systems myself, and I'm even better at making sure your team has everything it needs to run them.
Human Design: a Generator
In Human Design I'm a Generator, which explains a lot. When the work lights me up I can go all day, and building a system that gives someone their evenings back lights me up every time.
Life outside the build
I swapped South African sunshine for Irish rain and settled in Mallow, County Cork, with my husband, our two teenage sons, two cats and Joey, a Cavapoo who gives the best cuddles in the county. Family always comes first for me, and it's the reason I care so much about owners getting their time back.
Every morning starts with gratitude. I write down three things I'm grateful for, and at least one of them is something that hasn't arrived yet. I believe in seeing the business you want as if it's already here, and then building the systems that make room for it. When I'm not building, you'll find me in the garden, baking, or out with a pair of binoculars looking for birds.
Speaking and mentoring
I speak to business groups and networks about systems, automation and getting the owner out of the middle, always with real examples and in plain words. If you run an event, a programme or a network and want a session on making a business run without the owner, I'd love to hear from you.
In their words
“Mandie is a great operations and business manager. She knows subscription businesses inside out, from fulfillment, the CRM's, processes, team management, finances, she's on top of everything! Including marketing campaigns too. ... I highly recommend her.”
Luke Malcher
Google review
“She's incredibly organized and has implemented systems that have transformed how we operate. Mandie always brings fresh ideas to the table ... Every time we work together, the results are nothing but positive. ... Mandie is the one!”
Harry L
Google review
“Mandie Wheeler has really helped us cut through operational noise. Through Optimal Operations she has helped us with managing systems and keeping organised, coupled with her great knack for untangling complex workflows and delivering practical and actionable insights. Very highly recommended!”
Cemre Ozdemir
Google review
Let's make your business work for you
Book a 30-minute call and tell me where you're stuck. You'll leave with at least one thing you can act on this week, whether we work together or not.